Sample compare-contrast essay, point-by-point pattern. Written as a review for food pages in a
newspaper or magazine, to be read by American consumers. By Courtney Lockwood.
A Closer Look at Chocolate Chip Cookies
In the 1800's, when Ruth Graves Wakefield introduced her new cookie creation in her
Massachusetts restaurant, Americans fell in love with the new taste sensation and returned again
and again to order a meal...and one of her Toll House Cookies for dessert. Since then,
Americans have had a love affair with chocolate chip cookies; they are the number one selling
cookie in the nation today. Unfortunately, what many Americans think of as a chocolate chip
cookie today is a dry, shelf-stable distant cousin to the soft, thick, home-baked cookie developed
by Miss Wakefield.
Two cookie companies, in particular, have enjoyed commercial success with their
packaged chocolate chip cookies, so our panel of food specialists conducted a taste test to see
how their cookies fared. We sampled dozens of “Chips Ahoy” and “Famous Amos” chocolate
chip cookies to see for ourselves which of these two modern versions of Ruth’s Toll House
Cookie could satisfy our taste buds. What we found is, while the two cookies have a very similar
appearance and texture, the “Famous Amos cookies had a richer, more buttery taste that our
panel preferred.
Both cookies were small and crisp and an even light brown. The Chips Ahoy cookie is
slightly larger – about two inches in diameter to the Famous Amos cookie’s one and one-half
inches – and is actually more attractive. The Chips Ahoy cookie is sprinkled with more
chocolate chips (it was topped with about 15 tiny chocolate chips while only three somewhat
larger chocolate chips were showing on the Famous Amos cookie) and has a “cleaner” and more
natural appearance with dark brown hills and light brown crevices that seem appropriate with a
baked product.
When the cookies are broken, the Chips Ahoy cookie breaks easily and seems crispy
compared to the small Famous Amos cookie that seemed dry and resistant to breaking. The larger
Chips Ahoy cookie broke cleanly while the Famous Amos cookie broke into multiple pieces and
crumbs.
We were all set to prefer the prettier Chips Ahoy product, and were surprised that taste
led us to the other product. The Chips Ahoy cookie had almost no taste; it was dry and crackerlike
with just a slight sweetness. The Famous Amos cookie seemed slightly sweeter and it had a
buttery, baked cookie taste – reminiscent of a graham cracker – that was missing in the other
brand. The Famous Amos chocolate chips seemed to have a stronger chocolate flavor; some of
us felt that the Chips Ahoy chocolate had a slightly grainy texture and coffee overtones.
On the whole, the Famous Amos cookie was preferred by nearly all our taste testers, and
many of us found that the little morsels were somewhat addictive. So, while neither cookie
comes close to the taste of a warm-from-the-oven homemade chocolate chip cookie, we found
that Famous Amos offers a tasty alternative, conveniently available on your supermarket shelf
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